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Archive for the ‘Content Creation’ Category

Blogging is one of the best ways to get started on the internet. Most hosting companies offer one click installs through Fantastico, there is little to know HTML or PHP knowledge needed, and you can add pics and vids with a push of a button.

Blogging platforms make the most novice of internet marketers look like professionals. But, we need to get people to our blogs so they can see our content. Here are 5 tested methods that work every time:

1. Article Marketing. Your blog is full of content. Basically, those blog posts are articles. The power of article marketing comes in taking advantage of the high PR’s of certain article directories to get your content in front of more people. Sites like www.ezinearticles.com and www.articlebase.com are my two favorites, with www.buzzle.com a close third. Simply write an article. Submit it to EZA first. Once it is accepted by EZA, you can submit the same article to the other directories (or change them for uniqueness).

2. SEO. Yup. Creating SEO’d content with proper SEO plugins will help your content rank high in the search engine rankings. That way, your blog is found by people searching for your topics on places like google. For this strategy, you need to dedicate some time in both on site and off site SEO strategies. But, it is the best long term traffic strategy out there.
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Micro niche sites are among my favorite types of website to build. They are highly targeted, and they are easy to optimize for a particular keyword. The best part is, with proper research and setup, it doesn’t take a whole lot of off site SEO to achieve first page rankings.

What is a micro niche site? A micro niche site, the way I build them,  is a small website that targets one keyword phrase per site. Most people are used to building a 5 page website that attempts to target multiple keywords per page. Or, they setup a blog and try to target one keyword per post. In every niche, I can compete with these types of sites by targeting on keyword per website.

Research

A micro niche site begins with research. You want to look for keywords within a niche where there is a demand, and the keyword is a buying keyword. I use the google keyword tool, and look for keyword phrases that get 300-1200 exact searches per month. These keywords are usually low competition. Also, these longer keywords are also more likely to be buying keywords.

Buying Keywords

Micro niche sites are successful because they have great conversions. They get less traffic, but the visitors to that website are highly targeted. I did a test with a non buying keyword. I found a two word keyword phrase that gets 16,000 searches per month. I found the exact domain name, and built the site. The site is on the 1st page of google with two million competing sites. I have not made one sale with this site! The keyword is “kindergarten toys” and the website is www.kindergartentoys.org

That site doesn’t convert, despite the traffic, because it isn’t targeting a buying keyword.
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