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Posts Tagged ‘micro niche sites’

Micro niche sites are among my favorite types of website to build. They are highly targeted, and they are easy to optimize for a particular keyword. The best part is, with proper research and setup, it doesn’t take a whole lot of off site SEO to achieve first page rankings.

What is a micro niche site? A micro niche site, the way I build them,  is a small website that targets one keyword phrase per site. Most people are used to building a 5 page website that attempts to target multiple keywords per page. Or, they setup a blog and try to target one keyword per post. In every niche, I can compete with these types of sites by targeting on keyword per website.

Research

A micro niche site begins with research. You want to look for keywords within a niche where there is a demand, and the keyword is a buying keyword. I use the google keyword tool, and look for keyword phrases that get 300-1200 exact searches per month. These keywords are usually low competition. Also, these longer keywords are also more likely to be buying keywords.

Buying Keywords

Micro niche sites are successful because they have great conversions. They get less traffic, but the visitors to that website are highly targeted. I did a test with a non buying keyword. I found a two word keyword phrase that gets 16,000 searches per month. I found the exact domain name, and built the site. The site is on the 1st page of google with two million competing sites. I have not made one sale with this site! The keyword is “kindergarten toys” and the website is www.kindergartentoys.org

That site doesn’t convert, despite the traffic, because it isn’t targeting a buying keyword.
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