Posts Tagged ‘on page seo’
Once you have your content planned out, it is time to think about the formatting of your website to ensure proper on page SEO. I always write my content in Word, transfer it to WordPad, then input the content into my editor. This way, it is properly formatted and spell checked.
Structure takes on many forms:
- URL’s
- Links
- Pictures
- Content
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The most important aspect of on page SEO is content. The difficulty here is creating content for people to read, as well as for spiders to crawl. Again, this isn’t rocket science. It just takes a little practice.
Content starts with the title. The title of this post is “On Page SEO: Content. This title needs to be in <H1> tags. I use Wordpress, so this is done for me. Your keywords need to be in <H1> tags, or “Heading 1″ if you are using a blog, a maximum of one time in your content. Since your title needs to stand out, it makes perfect sense to make it a habit of making your title <H1> every time.
It is also helpful to have your keywords in the <H2> tags at least once. Again, if you are using Wordpress, just select “Heading 2″ from the drop down menu. <H2>’s are best used as subtitles. If you look back at my meta tag post, you will see that I used <H2> tags for my keywords one time about half way through the page. In fact, I am about to use them to setup the rest of this post. Only use <H2> once per keyword. Read the rest of this entry »
Too much has been made about the difficulty of on page SEO. Thinking about the various elements may seem like a lot to consider, but in reality having a highly optimized web page is extremely easy.
We all know the importance of optimizing our websites for favorable rankings in the SERPS. I think that just knowing we are dealing with google makes the whole aspect of trying to get ranked with them a little intimidating. It’s OK to feel intimidated, but once you create a system of writing SEO’d content and pages, you will find that you can do it as naturally as having a conversation.
The Building block of on page SEO is the Meta Tags. The dinosaurs of SEO, these tags are still relevant and should be included in every page of your website. Read the rest of this entry »